Your Newsletter Should Be the ⭐️ of Your Online Business

There are some secrets about running an online business.

You may already know about using social media, writing a blog, or posting videos.

This is all about hoping people will find you.

But there’s something that can connect you more directly to the right people.

To people who care about what you have to say.

A newsletter.

Yes, the newsletter is one of the most powerful tools you can have in your online business.

Why a Newsletter?

Let’s start with a simple question.

Why should you have a newsletter?

The answer is relatively simple…

Think about what you want from your online business. You want people to find you, trust you, and keep coming back to you.

Social media posts, blog articles, and videos can help.

The problem is that they’re all part of a crowded space.

Your posts and videos can get buried under hundreds of others in people’s feeds.

What if people miss your posts?

A newsletter, on the other hand, is direct.

Your message goes straight to the inbox of each person who signed up to hear from you.

They don’t have to search for you, and they won’t miss your posts.

It’s like knocking on their door instead of waiting for them to come find you.

Make Every Post Lead to Your Newsletter

Now that you know why a newsletter is important, let’s talk about how to make it work best.

Every post, video, and article you create should lead people back to your newsletter.

Each piece of content should have one clear goal: Invite people to join your newsletter.

• Social Media Posts: If you’re sharing a tip, story, or photo, end it with an invitation. Say something like, “Want more tips like this? Join my newsletter for updates!” This way, people know where to go if they like what you’re sharing.

• Blog Posts: At the end of every blog post, add a reminder. For example, say, “If you enjoyed this post, subscribe to my newsletter for more!” Make it clear that the newsletter offers extra value.

• YouTube Videos: Mention your newsletter in the video and in the description. Tell viewers what they’ll get if they sign up. Maybe it’s a special update or extra tips that aren’t in the video.

So, make your newsletter a central part of everything you share. This way, you’re inviting people to join you in a more personal way.

Give People a Reason to Subscribe

People need a reason to subscribe to your newsletter.

They’re giving you space in their inbox, which is a big deal.

So, give them something back.

• Offer Exclusive Content: Share things in your newsletter that you don’t post anywhere else. It could be a helpful guide, a personal story, or a sneak peek at a new project.

• Show Your Personal Side: Let people know they’ll get to know you better through your newsletter. Maybe you’ll share thoughts, daily life, or challenges you face. This personal touch helps people feel more connected to you.

• Offer Real Value: If you give advice, show how it can help them. People love learning and improving, so tell them what they’ll learn from your newsletter.

Think of your newsletter as a gift to your readers.

They get something valuable just by joining.

Why Common Strategies Don’t Work

Social media is always changing. Algorithms decide what people see, and you have little control over it. You could post great content, but if it doesn’t reach your followers, it’s a wasted effort. And time.

Blogs are also problematic. People start blogs hoping they’ll attract readers. But there are millions of blogs online, and it’s easy for even great articles to get lost. While blogging is a fantastic way to share content, people mostly don’t keep coming back.

With a newsletter, you have more control. You choose who receives your message. You’re not relying on algorithms, and you don’t risk your posts getting lost. A newsletter gives you a direct line to people who want to hear from you.

Your Newsletter, Your Personal Invitation

Your newsletter is a door to your world. To your experience, to your knowledge.

When people sign up, they’re saying they want to know more about you and what you offer.

So treat your newsletter like a warm invitation. Make it friendly, helpful, and unique to you.

• Speak to Them Directly: Use words like “you” and “I” so it feels like a conversation. Write as if you’re talking to one person, not a crowd.

• Share Your Experiences: Talk about what’s happening in your life or business. Share stories that readers can relate to.

• Be Consistent: Choose how often you’ll send out your newsletter—weekly, bi-weekly, or monthly—and stick to it. This consistency builds trust.

Keep your newsletter personal, and people can feel like they’re getting to know you better.

It’s one of the main reasons they’ll keep reading.

Just Get Started

Starting a newsletter is a big step, but it is not hard.

Here are some simple steps to help you get started:

• Pick a Platform: There are lots of easy-to-use newsletter platforms. Choose one that feels simple to you.

• Make It Easy to Sign Up: Add a sign-up form to your website and social media pages. Make sure it’s quick and easy to join.

• Start Small: You don’t need to send long emails. Start with a few paragraphs. Share a tip, a story, or an update.

• Ask for Feedback: Once people start reading, ask them what they think. Their feedback will help you make it better.

Starting small and learning as you go is better than waiting for the “perfect” time.

People will appreciate your effort and connect with your message.

Make Your Newsletter the Heart of Your Online Business

When people subscribe to your newsletter, they’re more likely to support your business.

They’re the ones who trust you and care about what you offer.

If you use your newsletter well, it can become the heart of your online business.

It’s the place where people find your best tips, stories, and updates. It’s where you show your personality and build real connections.

Your newsletter is more than just a marketing tool.

It’s a way to invite people into your world and show them who you are. It’s a space where you can share freely, and your readers can feel closer to you.

Every post, video, or story can lead back to your newsletter.

So put your best effort into it, keep it personal, and make it valuable.

When you do, your newsletter will become the core of your online business, helping you grow and connect with people who truly care about what you offer.

Enjoy your day,

Miroslav from The Growtharo Alert

TOOLS YOU CAN USE

When starting out, you need tools to help you with your projects. Here are some tools I use on a daily basis.

For YouTube Channels

• Voice overs - ElevenLabs, Murf

• Video editing - inVideo, Pictory

For Newsletters

• Email providers - Beehiiv (this newsletter), ConvertKit

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, I may earn a commission if you click through to make a purchase.