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We need to talk about the biggest lie in creator culture: that YouTube success is just luck. Here’s the truth no one explains properly. (📖 3 min.)

2

People are freaking out about the latest wave of YouTube bans, but this unpopular opinion might explain what’s really happening. (🎬 16 min.)

3

Stop saying these four phrases in your videos, they quietly crush your views and chase subscribers away without you even noticing. (🎬 9 min.)

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Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

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