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We need to talk about the biggest lie in creator culture: that YouTube success is just luck. Here’s the truth no one explains properly. (📖 3 min.)
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People are freaking out about the latest wave of YouTube bans, but this unpopular opinion might explain what’s really happening. (🎬 16 min.)
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.