Want, Buy, Happy... Then What?

There is something interesting I learned about shopping.

Something that can be easily exploited to generate more money.

It is a psychological concept called the hedonic treadmill.

The Shopping Circle

To explain this concept better, you need to think a little bit.

Think about the last time you bought something new.

It doesn’t matter what.

Phone, shoes, cosmetics.

This is not important.

The important part is if you remember how happy you felt.

That happy feeling was amazing!

But after a few days or weeks, that feeling faded.

The new thing didn't feel so special anymore.

This happens to everyone.

We buy something new, feel happy, and then the happiness goes away. 

We want that happy feeling back, so we buy something else.

It's like being on a treadmill - we keep running but stay in the same place.

How I Use This in My Business

I learned about this pattern, and now I use it to sell more things in my online stores.

• I send emails about new products every week

• I create special deals that only last for one day

• I show people what's trending right now

• I remind people about items they looked at before

This works really well!

In fact, this works so well, that most online retailers use it.

Why This is Important to You

Our brains are wired to chase new things.

• You see something you want

• You buy it and feel really good

• The good feeling starts to fade

• You start looking for something new to buy

• The cycle starts all over

You make more money when people keep buying things.

And let’s be honest.

At this moment, people don't just buy things because they need them.

They buy things because:

• They want to feel happy

• They want to feel special

• They want to fit in with others

• They get bored with their old stuff

How to Exploit It

Now you should plan your business around these ideas.

You:

• Create excitement about new products

• Make people feel special when they buy

• Show them new things every week

• Keep prices low enough so they can buy often

People love feeling good.

When they buy something from your store, they get that good feeling.

When the feeling goes away, they come back for more.

It's like serving ice cream - people always want another scoop!

Now you know one of the seller's secrets!

People will always want to buy new things. It's just how our brains work. I use this knowledge to make my stores better and keep my customers happy.

Enjoy your day,

Miroslav from The Growtharo Alert

TOOLS YOU CAN USE

When starting out, you need tools to help you with your projects. Here are some tools I use on a daily basis.

For YouTube Channels

• Voice overs - ElevenLabs, Murf

• Video editing - inVideo, Pictory

For Newsletters

• Email providers - Beehiiv (this newsletter), Kit

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, I may earn a commission if you click through to make a purchase.