The Simple Way to Build a Solo Online Business

Everywhere you look, people say you need dozens of products, big ad budgets, and complicated funnels to succeed.

Don’t believe them. The truth is that you need ONE product and a simple system. 

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Why More Isn’t Better in Business

Most people think success comes from doing more. More products. More offers. More marketing tools.

But more doesn’t mean better.

When you try to do too much, it’s easy to drop everything.

Maybe you know this.

You start one thing, then jump to the next before finishing. You hear about a new trend and think, “I should try that, too.” 

Soon, you’re all over the place.

This isn’t your fault. It’s how many of us are taught to think about business.

But it doesn’t work. You end up tired, confused and broke.

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The Costs of Complicated Strategies

You don’t need chaos to hit your goals. In fact, chaos makes it harder to get there.

If you are trying to find your way in a cluttered room, you’d trip, bump into things, and stuck.

That’s what happens when your business is too complicated.

When you simplify, everything gets clearer.

You know what to focus on. You know what works. You feel calmer and more in control.

Most importantly, your business starts to grow.

The Power of One Product

Simplicity wins.

You don’t need five products or ten marketing strategies. You need one core product and a simple way to sell it.

Here’s how you can do it:

1. Pick one product

Choose one thing to sell. It should solve a real problem for your audience.

Ask yourself:

• What does my audience struggle with?

• How can I help them?

For example, create a course that helps people grow their online business without stress. It’s clear, focused, and easy to sell.

When you focus on one product, people know exactly what you offer. They don’t have to guess.

2. Use a flywheel, not a funnel

Most people talk about funnels.

These are step-by-step systems that push people toward a sale. Funnels are okay, but they can feel pushy.

A flywheel is different. It’s about building momentum that keeps your business growing.

Here’s how it works:

• Attract: Share helpful content to bring people in.

• Engage: Build trust by giving value.

• Delight: Make your customers so happy they tell others about you.

A flywheel keeps turning. Happy customers bring in more customers, so your business grows naturally.

3. Keep it simple

What is even better is that you don’t need expensive tools or complicated plans.

Start small and improve as you go.

Here’s what you really need:

• A way to reach people (like social media or email)

• A way to sell your product (like a simple website)

• A way to deliver your product (like an email or video)

That’s it.

Simplify to Succeed

When you keep things simple, you can focus on what matters.

You spend less time on busy work and more time helping your customers.

You also avoid burnout. Running a business is already hard, but it doesn’t have to.

With the right system, it gets easier over time.

For me, focusing on one product and using a flywheel changed everything. My sales grew. My stress went down. And I finally hit my income goals.

Ready to simplify?

• Choose your product - What can you create that solves a big problem? Focus on one thing for now.

• Plan your flywheel - How will you attract, engage, and delight your audience? Write down your ideas.

• Take action - Don’t wait until everything’s perfect. Start small and improve as you go.

As you see, you don’t need a complicated business to make a big impact.

You just need one product, one system, and the courage to keep it simple.

Enjoy your day,

Miroslav from The Growtharo Alert

TOOLS YOU CAN USE

When starting out, you need tools to help you with your projects. Here are some tools I use on a daily basis.

For YouTube Channels

• Voice overs - ElevenLabs, Murf

• Video editing - inVideo, Pictory

For Newsletters

• Email providers - Beehiiv (this newsletter), Kit

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, I may earn a commission if you click through to make a purchase.