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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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He started with a broken camera and zero views and ended up building a nine figure empire. This is the raw breakdown of his wild path to the top. (🎬 19 min.)

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Forget the slow burn because the digital economy moves at lightning speed. You can build a profitable channel in months rather than whole years. (🎬 10 min.)

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